Blog

  • envelope Tips for Effective Direct Mail Envelopes  22/9/2017 - A direct mail envelope is an essential part of any direct mail package. But with not much space to put your design or copy, it can be difficult to decipher the most important things to include to ensure an effective direct mail envelope design. That’s why in this week’s blog, we’re breaking down our top tips …
  • shutterstock_311665886 3 Ways To Improve Your Brand Identity 18/9/2017 - Your brand identity is how your customers and clients recognise you, and is an incredibly important factor in your business’ success. In an increasingly cluttered marketplace, it can be difficult to stand out from the competition. Simply placing your logo onto your digital spaces and print marketing isn’t enough- to really ensure that your brand …
  • bulk mail The Benefits of Bulk Mail 5/9/2017 - If you need to send out a mass mail order of 500 items or more by post, bulk mail is an efficient tool. It will not only help save time and manpower but also help cut costs. In this week’s blog, we discuss the benefits of using bulk mail.   Cost-efficient  Bulk mail can be quite …
  • mail house 5 Good Reasons Why You Should Outsource Your Mail Distribution and Fulfilment Needs 31/8/2017 - Are you a small or medium business who currently managed their own mail distribution requirements? Whilst keeping mail distribution in-house is often necessary for start-ups, it makes little financial or practical sense for an established business. This week, we take a look at a few key reasons why it’s better to outsource your mail distribution …
  • shutterstock_298975523 3 Ways Flyers Can Help Your Business Succeed 29/8/2017 - It’s no secret that the success of a business relies on their marketing and advertising strategy. From TV advertisements, to email campaigns, to word of mouth, there are few options that are more efficient and cost-effective than flyers. In their ability to present both graphics and text to an audience in a way that is …
  • shutterstock_363352847 Letter Writing: A Brief History 29/8/2017 - In the past, letter writing was an incredibly important method for communication between two people, especially those who lived far from one another. With its interesting and vast history, letter writing may happen less and less, but its presence in the marketplace will last well into the future. What Should I Write? In 1862, Victor …
  • Direct mail The Benefits of Direct Mail in the Digital Age 29/8/2017 - In our highly saturated digital marketing world, qualities such as, engagement and retention have never been more important. This is what direct mail offers: a powerful form of advertising to captivate your customers’ attention.  So, keep reading to find out the top four reasons why direct mail is an effective form of marketing in the …
  • hitting the mark in a catalogue campaign can be challenging What Makes a Catalogue Campaign Successful? 17/8/2017 - For many companies, catalogue marketing remains an ever popular tool to connect with their audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in the digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales initiative. …
  • get your clients to pay their invoices on time 6 Tips for Getting Your Clients to Pay their Invoices 4/8/2017 - As a small business owner, having clients who consistently fail to pay their invoices (on time or at all) is more than just an annoyance, it can seriously affect your business cash flow. This week we look at six simple ways you can encourage your client base to pay their invoices on time. Positive reinforcement …
  • Put some colour in your next direct mail campaign! The Advantages of Marketing in Colour 27/7/2017 - If you can possibly afford it, marketing in colour has several huge advantages over working in black and white. This week, we take a look at some of the proven reasons why colour helps you get the result you want when it comes to direct mail marketing.   Colour draws in the eye Perhaps most …