Blog

  • direct mail marketing Why You Should Use Direct Mail Marketing in 2018  14/1/2018 - By now, I’m sure you’ve made your New Year’s Resolutions. Perhaps you want to run more, expand your social network or pick up a new hobby. But have you considered what your business goals are for 2018? When it comes to the marketing of your business, there are so many different methods you can employ. …
  • envelope printing Envelope Printing: What You Need To Know  9/1/2018 - If you work in marketing or design, you’d know that almost nothing significant gets send to your prospective clients without an outgoing envelope (OGE). And similarly, nothing is returned to you without a business reply envelope (BRE). So it helps to understand envelope printing. In this week’s blog, we cover everything you need to know …
  • printing Printing 101: Sustainability Edition 1/1/2018 - Climate change seems to be on everyone’s mind, and for good reason. Rising temperatures across the globe, melting ice caps and increasing bushfires through Australia are just some of the consequences. Print marketing, though absolutely invaluable to business, can be bad for the environment. So in this week’s blog, we’ll be giving you more information …
  • catalogue Successful Catalogue Marketing 17/12/2017 - For many companies, catalogue marketing remains an ever popular tool to connect with an audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in a digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales …
  • brochure marketing 3 Effective Brochure Marketing Strategies 15/12/2017 - Brochure marketing is a tried and true method, but with a little work you can make yours stand out from the crowd! There are so many ways to get your point across, but some of them are wrong. In this week’s article, we’ll be outlining three key ways to make sure your brochure marketing strategy …
  • laser printer The Pros and Cons of Laser Printers  28/11/2017 - A laser printer is a popular type of printer that uses a non-impact, photocopier technology to create images on paper. Laser printers are relatively high-speed printers that are most common in the office environment, although inkjet printers are gaining momentum too. When a document is sent to the printer, the laser bream “draws” on a …
  • printing pamphlet Four Benefits of Pamphlets  21/11/2017 - Despite living in the digital age, traditional marketing techniques, such as pamphlets, are still incredibly effective in connecting with your message and converting this to sales. In this week’s blog, we share four benefits of pamphlets for your business.   1) Pamphlets connect with your target audience  Figuring out the best way to reach and connect with …
  • shrink wrap Is Shrink Wrap The Best Choice For You? 2/11/2017 - If you’re embarking on any kind of print marketing campaign, it may be a good idea to consider the use of shrink wrap. From its protective qualities to its durability, there are many reasons why this material could aid your marketing adventures. In this week’s article, we’ll be running through three key reasons why shrink …
  • marketingcampaign 5 Graphic Design Principles To Know 24/10/2017 - These days, it’s increasingly easy to create your own designs. Whether that be through design software or online tools, there are few things design novices should know before starting any new marketing campaign. In this week’s article, we’ll be running through 5 graphic design principles that are handy to know. Repetition Regardless of the purpose …
  • print marketing campaign The Basic Principles of Any Print Marketing Campaign 19/10/2017 - If you’re going to run a print marketing campaign, there are certain things you should consider. What does it mean to market yourself to a particular client of audience, and just how do you go about doing that? In this week’s article, we’ll be running through the basic principles of your next print marketing campaign …