Blog

  • shrink wrap Is Shrink Wrap The Best Choice For You? 2/11/2017 - If you’re embarking on any kind of print marketing campaign, it may be a good idea to consider the use of shrink wrap. From its protective qualities to its durability, there are many reasons why this material could aid your marketing adventures. In this week’s article, we’ll be running through three key reasons why shrink …
  • marketingcampaign 5 Graphic Design Principles To Know 24/10/2017 - These days, it’s increasingly easy to create your own designs. Whether that be through design software or online tools, there are few things design novices should know before starting any new marketing campaign. In this week’s article, we’ll be running through 5 graphic design principles that are handy to know. Repetition Regardless of the purpose …
  • print marketing campaign The Basic Principles of Any Print Marketing Campaign 19/10/2017 - If you’re going to run a print marketing campaign, there are certain things you should consider. What does it mean to market yourself to a particular client of audience, and just how do you go about doing that? In this week’s article, we’ll be running through the basic principles of your next print marketing campaign …
  • target_audience Print Marketing Fundamentals: Identifying Your Target Market 9/10/2017 - As the core of any successful business strategy, identifying and understanding your target market is essential for your marketing campaign. Aiming to reach a specific subset of the population, and analysing how your product or service meets their needs or wants is a specific skill. In this week’s article, we’re going to be exploring some …
  • direct mail marketing Direct Mail Marketing: Your Options  6/10/2017 - In our highly saturated digital world, direct mail marketing offers an effective way to directly reach and influence your audience. But if you’re new to direct mail marketing, you might be unsure on to where to begin and how to approach this traditional marketing medium in a successful manner. That’s why we’re sharing the fundamentals of direct …
  • mailing 3 Effective Leaflet Distribution Methods 27/9/2017 - Print marketing is one of the most effective ways to reach your audience. It’s tangible, direct and forces your audience to, at the very least, skim your content. If you’re running a print marketing campaign, you want to make sure that your distribution methods are working towards your success. So in this week’s blog, we’ll …
  • envelope Tips for Effective Direct Mail Envelopes  22/9/2017 - A direct mail envelope is an essential part of any direct mail package. But with not much space to put your design or copy, it can be difficult to decipher the most important things to include to ensure an effective direct mail envelope design. That’s why in this week’s blog, we’re breaking down our top tips …
  • shutterstock_311665886 3 Ways To Improve Your Brand Identity 18/9/2017 - Your brand identity is how your customers and clients recognise you, and is an incredibly important factor in your business’ success. In an increasingly cluttered marketplace, it can be difficult to stand out from the competition. Simply placing your logo onto your digital spaces and print marketing isn’t enough- to really ensure that your brand …
  • bulk mail The Benefits of Bulk Mail 5/9/2017 - If you need to send out a mass mail order of 500 items or more by post, bulk mail is an efficient tool. It will not only help save time and manpower but also help cut costs. In this week’s blog, we discuss the benefits of using bulk mail.   Cost-efficient  Bulk mail can be quite …
  • mail house 5 Good Reasons Why You Should Outsource Your Mail Distribution and Fulfilment Needs 31/8/2017 - Are you a small or medium business who currently managed their own mail distribution requirements? Whilst keeping mail distribution in-house is often necessary for start-ups, it makes little financial or practical sense for an established business. This week, we take a look at a few key reasons why it’s better to outsource your mail distribution …