Direct mail is sometimes seen as a dated, archaic marketing technique, however those able to look past this stigma will realise the unique opportunity direct mail has to offer.
It may seem cheaper to advertise online, where sending information to your target audience is “free” and easy, however effective online marketing requires a lot of time and effort. Businesses struggle to compete with widespread competition and many of the emails in consumers’ overflowing inboxes will never be read.
Businesses that invest in direct mail cut out the competition of online marketing and are able to dodge the imminent delete button.
There are many reasons why direct mail is a cost-effective, powerful marketing solution, so here are four ways a professional bulk mailing service will save you money.
1. Your staff can get back to their jobs
Instead of having your staff waste time on invoices and inventory, focus on your day-to-day business operations. Menial tasks like compiling mail lists, sealing envelopes and signing invoices may not seem time consuming at first, but they all add up. Outsourcing these roles to a professional direct mail service will provide your team with more time to focus on their core roles, boosting staff engagement and productivity.
2. Expert service achieves exceptional results
There are a number of cost-saving initiatives that a professional service can achieve. To create an effective direct mail marketing campaign you need to identify and reach your ideal target audience, understand local postal regulations and arrange appropriate, dynamic distribution. Save valuable administrative time and have these tasks tackled by the experts. Direct mail professionals have the knowledge and expertise to provide tailored solutions for your business and offer the best return on investment.
3. You get what you pay for
Get the right message to the right audience every time. A professional direct mail marketing service will evaluate the effectiveness of your campaign to ensure you are achieving the best results. Good direct mail campaigns aren’t about blanket mailing in huge numbers, they are about penetrating the potential market. Ensure your direct mail campaign is targeted and effective by enlisting the services of a professional direct mail company.
4. Professional help, every step of the way
From identifying your target market and reaching the correct demographic, right through to printing and distribution, a reputable direct mail company will handle all aspects of your marketing campaign. Professional direct and bulk mailing services are equipped with the skills and technology to deal with every facet of direct mail, leaving you to focus on your own areas of expertise.
Direct Mail Solutions provide both Australian and international businesses with effective mail-based marketing and advertising solutions. Contact us today on 1800 70 6245 (1800 70 MAIL) to find out more about our personalised direct mail solutions.