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5 Tips – How to write advertising slogans that sell

  • 3 min read
  • Design
slogan brainstorming

Slogans are a great way to enhance your brand identity and ensure that the product or service you are selling is memorable. It’s also a great way to tell your customers what you stand for and how you want to be seen.

But why are slogans so important?

Research shows that people resonate with a phrase or slogan far more than they do with any other mail marketing tactic. Not only can slogans inspire action with your letterbox distribution campaign, but they also stick in your customers’ minds, meaning you’re always at the forefront of their thoughts.

And, if you’re struggling to come up with a suitable slogan that adds a new and exciting dimension to your direct or bulk mail, you’ve certainly landed in the right place!

We’ve created a helpful guide outlining how to write advertising slogans that sell.

Start with your logo

All brands have a logo. Reflecting who you are and how you want to be seen, your logo is used to promote your brand identity and maximise exposure.

Once you have a logo that you’re happy with, it’s a lot easier to come up with a slogan that will sit side by side with your logo.

Take your time

When it comes to creating your slogan, don’t feel under pressure to go with the first slogan you come up with!

Experiment with lots of different slogans, testing them out on family and friends to see what they think, and even ask your target market their thoughts.

If you’re hiring a professional slogan writer to support your efforts, make sure they’re in tune with all aspects of your business and what it stands for. After all… it’s important that your slogan is able to promote your product, services and brand in the best possible light.

Short and sweet is key

The best slogans are short, simple and memorable. And simplicity is key when it comes to creating a catchy slogan on your direct mail that is easy to recall.

As a general rule, your slogan should be no more than one sentence long and use simple but effective universal language that is designed to stick in your customers’ minds.

Everyone loves to laugh

When creating your slogan, don’t be afraid to inject elements of humour into it!

Everybody loves to laugh and slogans that are funny and endearing are far more memorable. Of course, you should always make sure that the level of humour you use is appropriate for your audience.

Transparency is everything

Your slogan should sell your product but shouldn’t make promises that you simply cannot keep or are simply not true. For example, you should steer clear from phrases such as “the best,” as this type of language is difficult to substantiate.

At the same time, your customers are more likely to engage with honest slogans that don’t use standard selling language or come across as being too pushy.

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