Your business card is often the first impression that potential clients will get of your business, so it’s important that this effective marketing tool portrays you in the best possible light.
Your cards should reflect who you are and how you want to be seen.
The fundamental role of a business card is to share your business and contact details with clients, quickly and easily. Commonly used at networking events, business cards are a core part of any marketing plan.
If you’re looking to re-design your existing business cards or give yours a fresh lease of life, we’ve created a helpful guide outlining 5 ways that you can improve the layout of your business card.
A clean design
Your business card should be uncluttered with clear, concise and easy-to-find information for your customers.
With this in mind, you should avoid filling the design with unnecessary images and text; as core information can be lost!
Instead, draw attention to important information, for instance:
• Name & Title
• Email Address
• Phone Number
• Website Link
• Social Media Platforms
Use both the front and the back of your business card
Rather than cramming all of the info you want to include on the front of the business card, you should also think about using the back too!
All that extra space means you can neatly and clearly include your core contact details, as well as key benefits of your business, social media details, a short business description, as well as anything else you want to share!
Don’t shrink the text
Many people are tempted to shrink the text on their business cards in order to fit more information on it. However, this can be extremely off-putting and actually cause your clients to disengage with your brand.
As a general rule of thumb, any text on your business card should be easy-to-read and incorporate a professional font that’s no smaller than 8pt in size.
Vary the shape
Changing up the shape of your business card will not only allow you to stand out from the crowd but it will also provide so many more opportunities when it comes to utilising the space you have to play with.
In today’s business world, cards come in all different shapes and sizes, which means you can choose a card that will suit your bespoke business needs.
Call to action
A clear call to action should be included on all business cards as this will encourage potential customers to actually get in touch!
Your call to action should be right above your contact details such as “contact us today.”
Direct Mail Solutions offers a range of cost-effective business card printing services to suit your needs, deadlines and budget.