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Learn How to Begin Identifying Your Target Audience 06/01/2021

Gaining a better understanding of who your target audience is will enable you to create a more effective marketing plan; tailored to the needs and motivations of a specific group which will, in turn, help you ratify your existing customer base and create new leads.

This article examines how to go about identifying your target audience by using your existing resources.

It’s all well and good to have quality products and access to the right marketing resources, but without a well-defined idea about who your audience is, your business is unlikely to get too far.

Advantages of Catalogue Marketing The Advantages of Catalogue Marketing 29/11/2019

December hasn’t even started yet and already many of the major retailers have kicked off their festive season marketing campaign with thick, glossy catalogues showcasing all the latest gift ideas and stocking stuffers. Christmas catalogues have a long history and for many consumers, they remain a key tool in making purchasing decisions over this period. …

customised Christmas cards Banner Customised Christmas Cards – Give Something Unique 26/11/2018

Put a unique spin on your holiday greetings this year by sending out customised Christmas cards. Are you not exactly a graphic design expert and want a hassle-free solution to sending out customised Christmas cards to your clients, employees, and associates? We recommend looking no further than ordering customised cards from a Christmas card printing …

Promote your business with flyer distribution this christmas Promote Your Business With Flyer Distribution This Christmas 20/09/2018

Despite living in a digital world, some good old marketing techniques such as flyer distributions are still effective in promoting businesses. That’s because they have a range of benefits, that even digital marketing techniques can’t always match. Stand out For one, the fact that tangible marketing collateral isn’t as prevalent as digital marketing means that …

business trends Top Business Trends to Watch in 2018  23/01/2018

2018 is expected to be an exciting year of technological and social growth. The way we interact with technology will change rapidly and these developments are sure to impact the business world, as well. In this blog, we discuss the key business trends to keep an eye out for in 2018. Top Business Trends in 2018. 1) Artificial Intelligence Will Drive The Consumer Experience …

catalogue Successful Catalogue Marketing 17/12/2017

For many companies, catalogue marketing remains an ever popular tool to connect with an audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in a digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales …

brochure marketing 3 Effective Brochure Marketing Strategies 15/12/2017

Brochure marketing is a tried and true method, but with a little work you can make yours stand out from the crowd! There are so many ways to get your point across, but some of them are wrong. In this week’s article, we’ll be outlining three key ways to make sure your brochure marketing strategy …

Four Benefits of Pamphlets  21/11/2017

Despite living in the digital age, traditional marketing techniques, such as pamphlets, are still incredibly effective in connecting with your message and converting this to sales. In this week’s blog, we share four benefits of pamphlets for your business.   1) Pamphlets connect with your target audience  Figuring out the best way to reach and connect with …

5 Graphic Design Principles To Know 24/10/2017

These days, it’s increasingly easy to create your own designs. Whether that be through design software or online tools, there are few things design novices should know before starting any new marketing campaign. In this week’s article, we’ll be running through 5 graphic design principles that are handy to know. Repetition Regardless of the purpose …

Improve your Brand 3 Ways To Improve Your Brand Identity 18/09/2017

Your brand identity is how your customers and clients recognise you, and is an incredibly important factor in your business’ success. In an increasingly cluttered marketplace, it can be difficult to stand out from the competition. Simply placing your logo onto your digital spaces and print marketing isn’t enough- to really ensure that your brand …