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5 Reasons You Should Seriously Consider Catalogue Marketing 24/03/2016

Catalogues are one of the most established forms of marketing but the way that we use them has changed. Up until the turn of the century, most businesses used catalogues as a medium for direct response from customers who would either call up or fill out a form to purchase the goods listed in the …

5 Reasons why SMEs Should Consider Outsourcing Their Fulfilment Requirements 06/03/2016

Being a small or medium business owner in today’s digital economy is no small feat. Although e-commerce offers great deal of opportunity, it also comes with its own unique set of challenges. Order fulfilment is one of the key areas that small business owners struggle in when trying to get an e-commerce operation off the …

Choosing the Right Direct Mail Format for Your Business 16/02/2016

Direct mail is an incredibly diverse marketing channel which can be utilized by virtually every business model to establish both a strong market presence and build up a loyal customer base. That being said, it’s important to select a direct mail format that aligns with the promotional requirements, budget and scope of your enterprise. Here …

Direct mail and your website: an unlikely duo 05/02/2016

People often consider direct mail as outdated and at odds with more contemporary digital marketing. Many businesses treat each marketing technique as mutually exclusive instead of complementary and tend to side with only one technique. Experts, however, recommend coupling direct mail marketing with digital strategies to boost online presence and increase e-commerce sales. If you …

5 Epic Fails with Direct Mail 08/01/2016

Direct mail is a marketing medium which is sometimes criticized as being outdated or ineffective, yet direct mail continues to be a successful strategy for many businesses which achieves significant return on investment. Let’s take a look at 5 of the most common direct mail marketing mistakes that businesses make and how you can avoid …

6 Direct Mail Marketing Tips for 2016 27/12/2015

New Year’s is all about making a fresh start and planning for a successful year ahead. There’s no better time to launch a new direct mail marketing campaign than when all of your customers are open to change and looking for ways to improve their lives. Here are our top six New Year’s direct marketing …

Six Benefits of Direct Mail Marketing 16/12/2015

In our digital world, our brains are subjected to a constant stream of marketing and advertising techniques. Taking a tactile approach, as well as being in the right place at the right time, will ensure your marketing strategy is a success. There are many reasons to use direct mail. Here are six of its top …

Why choosing direct mail marketing over email could be your key to success 01/12/2015

In an age driven by technology, it’s easy to forget that traditional marketing tactics can be just as, if not more, effective at reaching audiences than digital strategies. While it’s possible to target a broad audience through email, the personalised approach of direct mail is often better at engaging interest. Here’s how direct mail marketing …

4 Ways Direct Mail Will Reduce Your Marketing Costs 07/11/2015

Direct mail is sometimes seen as a dated, archaic marketing technique, however those able to look past this stigma will realise the unique opportunity direct mail has to offer. It may seem cheaper to advertise online, where sending information to your target audience is “free” and easy, however effective online marketing requires a lot of …

Direct mail begins and ends with your audience 10/10/2015

Direct mail marketing has been used for centuries and despite many advancements in technology, it remains one of the most effective direct marketing techniques. At the core of every successful direct mail campaign there are three critical features: data, call to action and creative. Data is particularly important as it allows you to establish a …