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Innovative Examples of Digital and Print Integration 10/05/2017

On this blog, we often talk about the importance of integrating your print and digital marketing platforms to achieve a stronger response rate. This week, we thought we’d take a look at a few different brands that have successfully pioneered digital and print integration methods. Lexus In 2013, the car company created a print ad …

8 Fast Facts About Colour Psychology in Advertising 24/08/2016

Humans are highly visual creatures, and the way we view the world is strongly influenced by colours. Although colour psychology is often relegated to stereotypical colour associations, in reality, the way that colour influences our thought and behaviour is far more complex, and powerful than is often suggested. This week, we run through eight telling …

5 Key Envelope Printing Points to Consider 04/04/2016

Envelopes are an often overlooked element in direct mail marketing. While most businesses tend to put an enormous amount of thought into the formatting and content of their mail advertising, they tend to conceptualise the envelope as no more than a casing for their marketing material. Underestimating the significance of an envelope’s appearance and formatting …