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How do you Prevent Bulk Mailing Campaigns backfiring?

  • 4 min read
  • Mailing
Send Bulk Mail

Bulk mailing campaigns is a direct mail method that allows you to solicit a response from your potential buyers. Some small business owners’ resort to direct mail solutions to obtain immediate sales or find potential buyers for the products and services that they offer. Whatever is the purpose in availing bulk mailing solutions, every business owner must be able to understand with clarity the element of the mailing strategy to ensure success.

What should you Send or Share in Your Bulk Mail?

Send Bulk Mail

A Well-worded Sales Letter goes a long way

Sales letters are proven traditional marketing tool that generates sales. Sales letters must be complete in form and substance. It should generate interest and convince the recipient to initiate a desired action. Sales letters can make the difference in your potential leads to your potential buyers. You should know that a single sales letter cannot do the trick. It takes quite a good mailer to establish rapport with your recipients/potential buyers. You must be able to compel the recipients to get in touch and ask more about your service or product.

clear, Informational flyers spark interest

Informational flyers expand awareness of your company, its products and services. The key ingredient of your informational flyers is not the product features or the service upgrade they can get. It should gently remind your recipients about who you are, what your company is all about and a reminder of the quality of your service or the reason for your products existence.

Newsletters should be informal yet educational

Newsletters are proven to offer greater value to your intended recipients. It may be time consuming, but you cannot underestimate the fact that there are still who appreciate a long good read. Well-drafted newsletters can help improve your credibility and authority in your space. Position yourself as an expert and provide useful tips from your industry that the ordinary reader can relate and put to action immediately. Use your position to advance yourself and your business by implanting good advice.

Seasonal Greeting Cards will show a sign of Goodwill.

We particularly appreciate companies, who take the time to drop a mail and share their well wishes for the holidays. Never ever doubt the value of thoughtful wishes and courteous messages. Never miss an anniversary special to thank your customers for their patronage.

Simple Tips to Make Your Bulk Mailing campaign a success!

Offer incentives to buyers

Offer incentives to buyers

Offer incentives to Your Customers

Everybody loves a good bargain. Special offers make your customer feel valued for their patronage. Establish service or product loyalty by creating irresistible bargains. Incentives have been proven to increase rate of return by 1.5%. A hard offer can be in any form of something free that they can avail when they visit your clinic, store, shop or website. You can offer a FREE DENTAL CLEANING for the first 50 who will turn up your clinic on Monday with the sales letter or coupon you sent.

Customise not just your marketing, but your Envelope

Customise your envelops or papers when sending out your bulk mail. Nothing speaks personal other than a well-designed and carefully chosen envelop or a good art paper used in the printing or a well-meaning postcard for patients. Know your market needs is the ultimate and most basic requirement in marketing.

Test, Test, Test!

Even digital marketers are prompted to test the efficacy of their digital campaigns. For direct mailers, you can test your bulk mail campaigns by sending to small, targeted group. The response rate will tell you if you need to tweak your content and presentation, or upgrade your offer or packaging, or if you are ready to send out to the entire state.

Direct Mail Solutions is one of Australia’s leading mailing service provider that can handle the enormous pain of bulk printing and mailing services. Our in-house mail assembly system provides you with the highest level of professionalism, speed and accuracy in all areas of direct mail solutions.