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How to write great sales copy for leaflets

  • 3 min read
  • Design
writing sales copy

Printed leaflets are a powerful communication tool. They can optimise exposure, maximise sales, and help you to connect and engage with your target market. And, although many businesses are embracing digital tools to help expand their reach, the power of sales copy for leaflets as part of a direct mail campaign, shouldn’t be underestimated.

Used to help sell a wide range of business printing products and mailing services, leaflets are a great way to showcase your brand, USPs and of course, tell your customers why they should invest in your product.

And, if you’re looking to find out some tips on how to write great sales copy for leaflets, you’ve certainly landed in the right place! We’ve created a helpful guide outlining everything that you need to know.

Perfecting your headline

Your leaflet headline should be short, catchy and concise. After all, this is the first opportunity you will get to entice your customers to read on to find out more about your service or product.

With this in mind, you should either use your headline to ask your customer a question that will ignite their curiosity or even use your company’s biggest USP in the headline.

Clear calls to action

All sales copy should always incorporate a clear call to action! For example, within your copy you should aim to tell them exactly what you want them to do – whether that’s visit your website, give you a call, pop into your store, take advantage of an offer or incentive or even enter a competition you are running!

Keep it simple

No one likes to spend hours reading huge blocks of text! So, when you are creating your sales copy for your leaflet letterbox drop or direct mail campaign, make sure that it is clear, impactful and concise.

You should also leave plenty of space for images or even just white space so that your leaflet isn’t overpowered by text.

And remember – the less copy that is there, the more likely your target ready is to engage with the content.

A great way to keep text to a minimum and get across what you want to say is to include bullet points and short sentences.

Shout about your USPs

The main focus of any sales copy should always be to shout about the benefits of the product or service you are offering! Your customers will want to know why they should invest and many leaflets are also a great way to shout about any offers or incentives too!

So, put pen to paper and think about what makes your business unique, what makes your products special and most importantly, why do you stand out from your competitors.

Find the right tone

Sales copy must have the right style and tone for your target market. If you speak to your customers on their level and in the right way, they are more likely to engage with your core messages within the text and take action.

Oh, and don’t forget, always be clear on how your product will specifically help your customers.