Marketing is an essential part of every business. You’ve got to get eyes on your offers in order to make sales. Digital marketing is important, but don’t make the mistake of neglecting its older brother – direct mail. The benefits of direct mail marketing are undeniable.
Implement both direct and direct marketing into your advertising strategy, and you’ve got a winning combination! In fact, professionals have gone so far as to say that they believe direct mail is the antidote to 2021’s digital overload.
Not quite sure about it? Here are the top benefits of direct mail that should help change your mind!
Direct mail is one of the most cost-effective ways of getting your business offers in front of people. There are plenty of options too, ranging from what kind of paper you choose to print it on and how it gets distributed.
There’s something for every budget! Because the open rates are good, your return-on-investment is well worth every penny you spend on it.
Good Open Rates
A 2018 study showed an open rate of 9% for recipients who already have a relationship with the brand, and 5% for new prospects. That’s a huge open rate compared to other mediums, and it means you’re getting more eyes on your content while spending less.
Design and content is entirely up to you. Unlike digital advertising, one of the benefits of direct mail is that you can really get creative. It doesn’t have to be just a rectangular piece of paper! Add a 3D element, a unique folding design, or even something funky like a scratch-off patch. Make it stand out from the crowd!
Personalised & Tangible
It’s a fact – directly addressed mail has a higher open rate than generalized mail. And once your piece of mail has been opened by the person it’s been addressed to, it doesn’t get lost in a bookmarks folder or on a newsfeed. It gets placed on the fridge where it’s seen again and again, or handed to another person. That’s two views for the price of one!
You can run a direct mail campaign anywhere. Even if your target market isn’t local, this is an option for advertising in almost any area.
You can really dig down and personalise your mail in order to target specific people as well. Prospect lists can include anything from job titles and hobbies to purchasing preferences, so you can really nail down what your target market wants.
The benefits of direct mail campaigns can’t be disputed. If your business is local, it’s a highly effective way of getting your business offers out there and in front of people who matter.
Even if you do most of your business online, a direct mail campaign in your local area or other areas of the country could be the key to bringing in more business, making more sales, and banking more profit.
Not convinced? Why not give it a try and see for yourself the positive effect it can have? Considering how cost-effective it is, you’ve really got nothing to lose and everything to gain.